Yateem Foundation organises workshop on responsibilities of social service volunteers, mass media’s importance

Srinagar, Jan 23: J&K Yateem Foundation organised a workshop on the ‘Importance of Mass Media and Responsibilities of Social Service Volunteers’ at ‘Bait-ul-Hilal Jawahar Nagar on Tuesday.

A statement of the Yateem Foundation issued here said that the guest speaker, Prof Syeda Afshana from the Department of Media Education and Research Centre, University of Kashmir (KU), emphasised the pursuit of everlasting contentment through working for the larger good of society rather than temporary happiness from self-growth.

The workshop, attended by district representatives, central executive members, and select volunteers, aimed to sensitise participants about the pivotal role of mass media in the social service sector and the responsibilities of volunteers.

Prof Afshana highlighted the fundamental tenets of social work, emphasising selflessness, sincerity, and missionary zeal.

The participants were educated on leveraging various media platforms to garner support and raise awareness about pressing social issues.

The event emphasised the practical connection between media outreach and the foundation's humanitarian mission to serve the marginalised, deserving, and underprivileged, irrespective of caste, colour, creed, region, or religion.

During the workshop, Prof Afshana delivered an insightful speech, recognising the dedication and altruism of JKYF volunteers.

She stressed the role of mass media as a tool to effectively reach the target audience and shared instances of humanitarian icons whose selfless service benefited humanity on a larger canvas.