Tourism, hospitality sector thrives under CM Yogi’s leadership : UP Govt
Lucknow, Jan 4: Under the leadership of Chief Minister Yogi Adityanath, Uttar Pradesh (UP) is witnessing remarkable growth in the hospitality sector, which is thriving alongside the state’s booming tourism industry, said an official press release.
“With an increasing influx of tourists, the state has become one of the most significantly benefited regions in India, paving the way for consistent growth in employment opportunities across hospitality and related sectors,” it said.
According to a report by Global Hiring Indeed, job vacancies in the tourism and hospitality sector increased by 50 percent in 2023. Experts predict an additional 24 percent growth in the coming years. This surge is expected to benefit cities like Ayodhya, Varanasi, Braj, Jewar, and their surrounding areas.
“Ayodhya has emerged as a hotspot for the hospitality industry, especially since the construction of the Ram Temple began. Many renowned brands are eager to establish hotels in the city, with approvals already granted for over two dozen projects, including Taj Hotels. Local hotels are also expanding and upgrading their properties to meet rising demand,” the press release said.
“This trend, however, is not limited to Ayodhya. Other popular tourist destinations in the state are also witnessing similar growth. Jewar, home to Asia’s largest international airport, is quickly becoming a preferred location for the hospitality sector,” the press release added.
Chief Minister Yogi Adityanath envisions integrating tourism with local communities to transform it into a people’s industry. He has emphasised leveraging major events like the Maha Kumbh in Prayagraj, the Makar Sankranti celebrations, and the Khichdi Mela at Gorakhnath Temple to boost tourism.
“The government is actively supporting initiatives to encourage residents to turn these events into unique and welcoming experiences for tourists and pilgrims,” the press release said.
To attract investors to the hospitality and tourism sector, the Yogi government is considering offering additional concessions for hotel construction in major cities such as Ayodhya, Lucknow, and Varanasi, the press release said.