Kenstar launches game-changing BLDC cooling

Srinagar, Apr 5: Kenstar, India's pioneer in branded air coolers, has unveiled its groundbreaking BLDC Maxx technology, promising to transform how Indian households beat the heat this summer. The innovation, now integrated across Kenstar's entire new cooler lineup, delivers dramatically improved efficiency while significantly reducing power consumption.

The company has tapped acclaimed actors Rajkummar Rao and Patralekha to headline its marketing campaign, alongside an anime-inspired character called "Techie Boy" who personifies the brand's futuristic and efficiency-focused approach.

At the heart of the new product line is the BLDC (Brushless Direct Current) technology, which Kenstar claims delivers up to 60% electricity savings compared to conventional coolers. The units also feature enhanced humidity control and ultra-quiet operation, making them suitable for both homes and offices. The company is backing its technology with an industry-leading 5-year motor warranty and 3-year pump warranty.

"Kenstar is all about fulfilling the rapidly evolving aspirations of today's consumers," said Sunil Jain, CEO of Kenstar. "Customers today seek not just high functionality but also advanced aesthetics and technology. The Kenstar badge represents superior quality, attractive design, and long-term durability. Our new BLDC Maxx-powered air coolers are a giant leap forward—both for the industry and for our customers."