ITC Sunfeast launches ‘Big Fantasies’ initiative

Srinagar, Sep 28: ITC Sunfeast Dark Fantasy, a leading cookie brand, has launched its latest initiative, “Big Fantasies: Give Wings to Your Imagination,” aimed at sparking creativity in children by merging art with technology.

The initiative was unveiled at St. Joseph’s School, Bengaluru, with children, parents, and esteemed guests in attendance.

A statement said that the event featured a panel discussion on the importance of nurturing a child's imagination, with insights from figures such as ex-ISRO director Prakasha Rao, actress Mandira Bedi, and experts from psychology and academia. The initiative introduces the "Fantasy Spaceship," a bus equipped with interactive screens where children’s hand-drawn designs are transformed into 3D digital creations.

Ali Harris Shere, COO of ITC Foods, emphasized the brand’s commitment to inspiring young minds and announced a giveaway, offering select children the opportunity to visit NASA. The campaign, starting in Bangalore, will expand nationwide.