Havells launches Lloyd brand in Middle East

Srinagar, Dec 1: Havells largest Indian FMEG company launched ‘Lloyd’, its leading Consumer Durable brand in the Middle East Market

Expanding its global footprint, Havells Partners with TeknoDome to roll out Lloyd’s range.

A statement said that Havells India Ltd is a leading Fast Moving Electrical Goods and Electronics behemoth with a revenue of US $ 2.5 bn and a Market Cap of US $ 10 bn. With a decades-long Make in India legacy, Havells has become a household name, producing over 90% of its products in-house, across 15 state-of-the-art manufacturing plants. Havells operates in more than 70 countries through a network of distributors and long-standing strategic channel partners.

Post-acquisition by Havells in 2017, the brand has swiftly become India’s fastest-growing and top 3 AC brand in India, earning strong consumer affinity and channel affection.

Lloyd has partnered with TeknoDome, a distribution conglomerate headquartered in Dubai, for the desired coverage and reach in the Middle East region. This expansion marks a significant milestone for Havells, fortifying Lloyd's presence beyond the confines of India.

Anil Rai Gupta, CMD, Havells India, expressed enthusiasm about the landmark expansion, stating " At Havells, our unwavering commitment persists in expanding our international presence, and we take pride in Making in India for the world. We are thrilled to introduce Lloyd to the discerning consumers of the Middle East. Lloyd has been synonymous with innovation and trust in India, and we are confident that our range of products will resonate with the preferences and lifestyle of the Middle East market."