GRM Overseas ropes in Salman Khan as Brand Ambassador

Srinagar, Aug 21: GRM Overseas, India's leading exporters of Basmati rice, and a leading player in the India's FMCG sector has announced the signing of Bollywood superstar Salman Khan as its brand ambassador for Its Basmati Rice and Wheat Flour(Atta). Salman Khan's popularity, among people across GRM’s target market geographies and demographics fit perfectly with 10X.

A statement said that Salman Khan is not just a beloved actor; he is a cultural icon with a massive fan base spanning across India and beyond. His unparalleled popularity, coupled with his relatable and down-to-earth persona, makes him an ideal ambassador for GRM.

Salman’s influence extends beyond the silver screen, resonating with audiences across various demographics, from urban centers to rural heartlands. His widespread appeal ensures that GRM reaches every corner of the country. By partnering with Salman Khan, GRM is set to leverage his iconic status to further strengthen its brand presence and connect with millions of consumers globally.

His association with GRM underscores the brand’s commitment to quality and excellence, making him the perfect face to represent their mission of delivering the finest products to households everywhere.

"We are incredibly excited to have Salman Khan join the GRM family," said Atul Garg, Managing Director, GRM Overseas. "We found Salman’s mass appeal and fanbase to be a perfect match for our 10X brand range of Basmati Rice and 10x Shakti range of Wheat Flour(Atta)"

Salman Khan’s unparalleled fame and widespread appeal make him a household name across India and beyond.