Boman Irani, Neena Gupta face off in new mustard oil campaign

Srinagar, Nov 22: The latest advertising campaign launched by P Mark Mustard Oil, a leading brand of mustard oil, has two well-known celebrities adding more star power to the ad film: Boman Irani and Neena Gupta.

A statement said that the highly engaging film has been broadcast on a wide range of News and General Entertainment Channels and, according to preliminary dipstick studies, has been received well.

Explaining the brand communication strategy underlying the ad, Vivek Puri, Managing Director, Puri Oil Mills Limited (the makers of P Mark Mustard Oil) said, “The idea for this ad actually came from our loyal customers – spanning generations – who have been using the brand for nine decades. Reaching out to these customers via research studies and focus group discussions, we often asked them what they liked about P Mark Mustard Oil. They unanimously felt that there was something special about the oil in terms of flavour, aroma and the overall dining experience; there was some indescribable quality that drew them back to the brand time and time again."

"They also admired the consistency in quality and purity that the brand had been delivering across the years. Echoing the feelings expressed by our customers, we developed the proposition for the new campaign – Kuch Tho Baat Hai Iss Tel Mein (there is something special about this oil).”