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Continuing with fortnightly series of start-up workshops, the Silk Route group today conducted its second event focused on business opportunities and hurdles in Fashion and Textile industry.The workshop was conducted at 7c’s café n fine dine - Sangarmaal Shopping complex with knowledge support from J&K Bank and JKEDI.
A number of entrepreneurs from this industry shared their experiences with a group of aspiring entrepreneurs.
“Kashmir has historically been known for its traditional arts, crafts and fashion. World famous Shahtoos, Pashmina, Silk and Kashmir wool have been the hallmark of our rich fashion cult. Our new generation venturing into boutiques and textile business must reinvigorate these traditional arts under new labels and brands instead of setting up typical tailoring shops in guise of boutiques” Ejaz Ayoub, the organizing member of the Silk Route, said.
Owner and CEO of Wular Weaves, Umar Mahajan shared his experience of leaving a good paid job for fulfilling his ambitious entrepreneurial project. He talked about his experience of venturing into European markets for his textile production at Lassipora Industrial Estate.
A psychologist turned business woman and CEO of a famous Srinagar based fashion designing house, PrimaDonna, Ruhi Jan spoke at length on the scope of women entrepreneurship in Kashmir.
She talked about her journey from Mumbai to Srinagar, hurdles, and risks that she took up to make her dream come true. She designs different kinds of clothes and trousseau at her boutique, Raj Bagh. The legal aspects of starting a new business were dealt by Adv Aasif Rathor. He spoke about the importance of registration, certification, trademarks, and copyrights.
It is necessary to have a digital presence of an enterprise, for that website and social media is effective tool to reach to global markets, Asma Yasrib, CEO Graphic Weave, said.
The daylong workshop saw presence a good number of participants. Faheem-udin Malik from JKEDI, briefed the participants about various procedures, scheme and subsidies offered by the government for promoting entrepreneurship and start-ups in J&K.
Credit officers from J&K Bank spoke about various schemes offered by the Bank for start-ups and entrepreneurs.
Greater Kashmir is the Media Partner of The Silk Route Start-up Sundays. The details of the next workshop will be available on

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