Wynk hits 1.7 billion streams

Srinagar, June 19: Wynk Music, India's leading music streaming app, has achieved a remarkable milestone of 1.7 billion streams for songs by independent artists on its platform Wynk Studio within just two years of its launch. This success underscores Wynk's commitment to promoting independent music and supporting talented upcoming artists.

"We launched Wynk Studio to give budding artists a platform to monetize their music while delivering an eclectic library for our customers," said Amit Tripthai, Chief Marketing Officer, Bharti Airtel. "The 1.7 billion streams establish how much our customers enjoy the indie content, while we help these artists build thriving careers."

Launched to recognize and enable sustainable careers for music talent in India, Wynk Studio is a first-of-its-kind artist growth platform. It has revolutionized artist support through personalized mentorship, wide distribution, and monetization opportunities. The platform also facilitates collaborations with music labels, web series, OTT platforms, live events, and more.

Wynk Music curates special playlists featuring these independent artists, driving discoverability and consequently boosting streams. The app's large customer base helps artists increase their reach and monetize their songs easily.

This success has led to a surge in the number of independent artists from across the country joining Wynk Studio to find a wider audience. Till date, the platform has provided a creative outlet and solved monetization and discovery issues for over 2,000 artists.