V-Mart unveils exclusive festive collection ‘own your festive fits’

Srinagar, Oct 14: As the city twinkles with diyas and the air fills with the scent of sweets and fireworks, V-Mart is all set to illuminate the festive fashion scene with the launch of its special Diwali collection — "Own Your Festive Fits!" Designed for today’s style-conscious families, this collection brings a fresh mix of tradition, trend, and comfort, perfect for every kind of celebration — from cozy family gatherings to vibrant rangoli-making sessions and joyous neighbourhood visits.

This new drop captures the spirit of Diwali, blending rich cultural vibes with modern-day style.

For fashion-forward women, the collection features kurtas in princess cuts, A-line styles, and gathered designs — all with pockets. Explore co-ord sets with floral prints, embellished matching sets, printed kurtas paired with different printed pants or solid bottoms, sleeveless waistcoats with matching pants, and tunics — all designed for those who love to pair ethnic charm with a modern edge.

“For men, there's everything from classic kurtas to printed polos and Johnny collar T-shirts, check and party wear shirts, comfy denims, 4-way stretch chinos with stylized buckles, trendy traveller pants, 6/8 pocket cargos, and all-weather jackets — perfect for every Diwali plan.

And for the kids? It’s all about fun, colour, and playfulness, with outfits that let them celebrate in style and comfort, twirling around the lit-up home or joining in the firecracker fun,” said a press release.

“Celebrate every glow of Diwali in style — start with Dhanteras in relaxed oversized fits for that prosperous shopping vibe, go colourful and vibrant on Chhoti Diwali as you light up every corner with diyas, and bring out the elegant ethnic or indo-fusion wear for the main Diwali night to soak in the spiritual energy of Lakshmi Puja.   And just to make your festive shopping even sweeter, V-Mart is rolling out an exclusive deal — shop for ?2999 and get your hands on a stylish BT soundbar or an electric kettle for just Rs 149! It's the ultimate combo of fashion and function,” it added.

“Wrap it all up in a show-stopping outfit that perfectly fuses tradition with a modern edge.So, what are you waiting for? Head to your nearest V-Mart store and level up your Diwali wardrobe. ”