This Kashmir entrepreneur defies disability, wins NCPEDP-Helen Keller Award

Srinagar, Nov 25: In the tranquil valley of Kashmir, a remarkable story of resilience and purpose is unfolding - one of artistry, inclusion, and the power of determination. Meet Javed Ahmed Sheikh, the founder of REBAR SHAWLS and the recipient of the 25th NCPEDP Helen Keller Award for Role Model Entrepreneur with Disability.

Javed’s journey is an inspiring tale of blending his family’s 40-year-old legacy of Sozni embroidery with a mission to empower persons with disabilities (PwDs) and marginalized communities.

For the last 25 years, the NCPEDP-Helen Keller Awards have identified incredible individuals and institutions doing exemplary work of promoting employment, equality and diversity in the workplace.

Despite being a wheelchair user with a locomotor disability, Javed has built a thriving enterprise in Srinagar that employs 47 artisans.

“This recognition strengthens my resolve to continue my work and showcase the limitless potential of inclusion and opportunity. Through Sozni embroidery, we are preserving a beautiful craft while empowering lives and creating sustainable livelihoods,” said Javed Ahmed Sheikh.

Javed’s impact extends beyond employment. Under the ‘Karkhandar’ scheme, he runs a six-month Sozni embroidery training program that has empowered over 20 trainees. His work has not only preserved the rich cultural heritage of Kashmir but has also brought financial stability to artisans.

Despite a 4% reservation for persons with disabilities in the workforce, the current status of their inclusion in India’s employment ecosystem presents a mixed bag of challenges and opportunities, said Executive Director, NCPEDP Arman Ali.

"While we still have a long way to go in building a truly inclusive workforce, the path is brightened by promising initiatives and the immense potential of disabled individuals to contribute meaningfully to society and the economy," said Ali.

"Our initiative, the Helen Keller Awards, celebrates those who overcome challenges to create lasting impact. Javed Ahmed Sheikh stands as a shining example of resilience and inclusion, proving that barriers can be transformed into opportunities for meaningful change,” Ali said.

Javed’s journey is marked by accolades, including the UT Award from the Governor of Jammu & Kashmir. As the NEDAR Ambassador for the Jammu & Kashmir Chapter, he actively advocates for artisan empowerment, ensuring that the voices of disabled people are heard and celebrated.