The Village: Irfan Aga’s Vision for Cultural Revival

In a bold move that marries cultural preservation with entrepreneurial innovation, Irfan Ajaz Aga, a BCA graduate from Bangalore, has launched a unique food court that's turning heads in Kashmir.

'The Village', situated on the bustling Sopore-Kupwara National Highway, is not just another roadside eatery – it's a testament to Kashmir's rich heritage and a young man's vision for the future.

"I've always been a proud Kashmiri, even when I was studying in Bangalore," Irfan shares, reflecting on his journey. "But it wasn't until I saw a YouTube video about Rajasthani desert huts that I realised how we could blend our ancestral wisdom with modern needs."

This moment of inspiration led Aga back to his homeland in 2024, determined to turn his vision into reality. "Returning to Kashmir was like coming home to my roots," he explains. "I knew I had to do something that would not only celebrate our culture but also provide a unique experience for both locals and tourists."

Describing his project, Irfan elaborates, "The Village isn't just a food court. It's a living, breathing piece of Kashmiri heritage. We've used traditional materials like wood and grass mats to create dining huts that feel like a step back in time, but with all the modern comforts. Each hut is a story, a piece of our history brought to life."

The young entrepreneur is passionate about the cultural significance of his venture. "This project is my way of preserving our identity," Irfan asserts. "In today's fast-paced world, it's easy to forget where we come from. But here, every design element, every architectural choice is a reminder of our rich Kashmiri heritage.

We're not just serving food; we're serving a slice of our culture." Irfan's vision extends beyond just creating a unique dining experience. "I want The Village to be a bridge between generations," he says. "It's a place where grandparents can reminisce about their childhood, parents can appreciate our traditions, and children can experience the charm of old Kashmir while enjoying modern amenities.It's about making our heritage relevant and accessible to all ages."
Looking to the future, Irfan shares his ambitious plans:

"The response to The Village has been overwhelming, and it's inspired me to think bigger. We're exploring ways to expand this concept across Kashmir. Imagine a network of these cultural hubs, each showcasing a different aspect of Kashmiri tradition. It's not just about business growth; it's about cultural revival on a larger scale."

‘The Village’ is constructed using wood and traditional grass mats, reflecting the architectural aesthetics of bygone era while incorporating modern amenities to cater to a diverse clientele. These huts are more than just shelters; they are symbols of resilience, sustainability, and cultural identity. Crafted from locally available materials and adorned with intricate designs, these huts blend seamlessly with the natural surroundings, creating a harmonious balance between human habitation and the environment.

The food court offers an array of Kashmiri cuisine, including the illustrious Wazwan, a variety of continental dishes, and Kashmiri beverages served in traditional Samavars. This thoughtful selection not only provides a culinary journey through Kashmiri culture but also enhances the dining experience with authentic presentation. Moreover, ‘The Village’ features comfortable overnight accommodations, adding an extra layer of hospitality and convenience for guests.
Sustainability is at the heart of Irfan’s vision. The entire facility operates on solar energy, supported by a 5KV solar grid.

The project, which cost approximately 22 lakhs to build, reflects Irfan’s commitment to both environmental responsibility and cultural preservation. It has also created employment opportunities for seven individuals, including two women, providing them with stable monthly incomes. Remarkably, Irfan achieved this without relying on government schemes, funding the venture through his personal savings and support from his family.

The response from the local community has been overwhelmingly positive. Irfan’s initiative has struck a chord with those who value the preservation of cultural heritage and authenticity. His entrepreneurial journey is a powerful testament to how passion, dedication, and a deep-rooted commitment to one’s heritage can lead to successful ventures that not only honour the past but also contribute positively to the present.

Irfan Ajaz Aga’s story is a beacon of inspiration for aspiring entrepreneurs, demonstrating that with vision and perseverance, it is possible to blend tradition with modernity and create something truly meaningful and enduring.
The introduction of traditional huts in Kupwara by Irfan has the potential to transform the tourism landscape of the region.

Tourists, seeking authentic cultural experiences and immersive encounters with nature, would be drawn to the rustic charm of these traditional dwellings. Moreover, the unique architectural style of huts would set Kupwara apart as a distinctive and sought-after tourist destination, attracting visitors from far and wide.

These huts present an opportunity to engage local artisans and youth in meaningful and sustainable livelihoods. By reviving traditional building techniques and craftsmanship, artisans can showcase their skills and preserve cultural heritage for future generations. Furthermore, the involvement of local youth in the construction and maintenance of mud huts can foster a sense of pride, ownership, and community spirit.

Irfan’s endeavour to revive traditional mud huts in Kupwara is not merely an endeavour to promote tourism; it is a journey to preserve cultural heritage and foster community pride. These mud huts serve as living monuments to the rich tapestry of Kashmir’s history and traditions, offering visitors a glimpse into the region’s storied past. By embracing and revitalising age-old architectural traditions, Kupwara can reclaim its identity and celebrate the legacy of its ancestors.

These huts serve as gateways to the region’s rich cultural heritage, offering visitors a chance to immerse themselves in local traditions and customs. Tourists staying in these mud huts can partake in cultural activities such as traditional music and dance performances, handicraft demonstrations, and culinary experiences, fostering a deeper appreciation for Kupwara’s cultural identity.