The Pop of Banta is Back! “Goli Pop Soda” is now an international brand

New Delhi, Mar 23: Walking through the congested and busy streets of Old Delhi, one is bound to come across colourful carts laden with “Banta Soda”, a glass bottle with a marble stopper as a lid holding the fizz of lemon beverage announcing the arrival of early summer. Once a cherished refreshment for children of the 1960s, ’70s, and ’80s, this iconic drink gradually lost ground to global soft drink brands from the 1990s onward. Yet, its nostalgic charm endures, offering a refreshing glimpse into a bygone era.

However, the pop sound of Goli or Banta Soda—the cherished childhood pop sound that once resonated through Indian streets—is making waves again. This time, it is not just in the bustling by-lanes of India but across the world. The Ministry of Commerce & Industry has proudly announced the global revival of this homegrown favourite, rebranded as “Goli Pop Soda”, now delighting Indian diaspora and global consumers alike.

Rechristened as “Goli Pop Soda”, a new soft drink brand, has successfully entered international markets, with shipments reaching the USA, UK, Europe, and Gulf nations. The brand’s presence at the International Food & Drink Event (IFE) London 2025, held from March 17-19, provided further momentum. APEDA showcased Goli Pop Soda to global buyers, paving the way for future collaborations and strengthening India’s influence in the international food and beverage industry.

The Agricultural and Processed Food Products Export Development Authority (APEDA), under the Ministry of Commerce & Industry, spearheaded this initiative, ensuring a smooth expansion into key global markets. A strategic partnership with Fair Exports India has enabled widespread availability in one of the largest chains of Lulu Hypermarkets in the Gulf region, where the beverage is already enjoying a massive response.

In the UK, Goli Pop Soda has evolved into a cultural sensation, captivating consumers with its perfect blend of nostalgia and modern innovation. The ministry's press release said the fusion of traditional Indian flavours with contemporary branding has struck a chord with audiences looking for authentic yet trendy beverages.

APEDA, in collaboration with ABNN, hosted a grand flag-off ceremony on February 4, 2025, to mark the official global launch of Goli Pop Soda in the international market, promoting the heritage beverage For senior citizens and older generation, the return of Goli or Banta Soda is more than a drink It signifies a revival of childhood memories and a taste of yesteryears and culture. The iconic glass bottle with its signature marble stopper, once nearly lost to the dominance of multinational soft drink giants, is now reclaiming its place on the world stage. Thanks to innovative packaging and a unique pop opener that recreates the fizzy burst of yesteryears, Goli Pop Soda has reintroduced a beloved classic to a new generation of consumers. It is also more than just a nostalgic throwback—it’s a symbol of India’s ability to modernise tradition and compete on the global stage. As exports grow and demand rises, the world is once again raising a toast to the pop, fizz, and unmistakable charm of India’s very own Goli or Banta Soda.