TCI Max’s ‘Anwar-e-Ramadhan’ captivates viewers with spiritual spectacle

Srinagar, Mar 30: This Ramadhan, TCI Max captivated audiences with its high-production social media show, ‘Anwar-e-Ramadan,’ featuring a blend of spiritual discourse, historical insights, and cultural heritage.

The programme featured diverse segments, including ‘Kamal-e-Sheikh-ul-Alam (RA),’ which presented interpretations of the revered saint’s teachings by Prof Mudasir Mufti Farooqi of the Department of English, University of Kashmir (KU).

The recitations were rendered in the voice of Prof Bashar Bashir, former Head of Sheikh-ul-Alam Chair at KU, adding a scholarly touch to the presentation.

Another significant segment, ‘History in Dates,’ educated viewers on pivotal Islamic events associated with Ramadan, the Four Caliphs, and historical mosques, with a special focus on prominent Masjids in Kashmir.

The segment sought to deepen the audience’s understanding of Islamic history and its relevance today.

Adding vibrancy to the Ramadan celebrations, the programme included an Iftaar recipe section featuring noted Kashmiri chef, Muhammad Yaseen Reshi’s dishes.

The segment provided traditional and contemporary culinary insights for the sacred month.

Prominent Kashmiri religious scholar Moulana Arshad Nadvi also featured in the programme, offering deliberations on daily life issues in light of Ramadan, providing spiritual guidance to viewers.

A special segment was dedicated to Duas in Arabic and Kashmiri languages, alongside lessons from the Holy Quran, reinforcing the essence of Ramadan’s spiritual elevation.

Speaking about the initiative, TCI Max Marketing Manager, Nisar Bhat, highlighted the organisation’s longstanding efforts in promoting Kalam-e-Sheikh-ul-Alam through calendars.

“This time, we felt it was imperative to bring it to social media during Ramadhan. We wanted to create content that strengthens the younger generation’s connection with their traditions and history. Partnering with Associated Media, a multi-media company known for its high production values, helped us achieve that vision,” Bhat said.

He said that while media consumption generally declines during Ramadhan, social media emerged as the ideal platform for delivering meaningful content.

“We aimed to reach a maximum audience through the Kashmiri language, as we firmly believe in our tagline: ‘Your Trust, Our Promise,’” he said.

Associated Media Social Media Manager, Moien Darial termed the programme highly impactful, underscoring its role in engaging audiences meaningfully during Ramadan.

Moien said that the programme was witnesses by millions of netizens over different social platforms not just in Kashmir but also abroad.

“They shared their appreciation about the idea behind the programme and high-quality content of the programme in their encouraging comments,” he said.

Former Public Relations Officer (PRO) KU, Showkat Shafi, lauded the production quality and the show’s rich cultural and spiritual narrative.

“The programme beautifully blended Kalam-e-Sheikh-ul-Alam, Duas in Kashmiri, pressing societal issues, and key Islamic dates while also adding a touch of cultural flavour with Iftaar recipes,” he said.

TCI Max’s ‘Anwar-e-Ramadan’ has been widely appreciated for its engaging format and its commitment to preserving and promoting Kashmir’s spiritual and cultural heritage.