TCI Max releases heritage calendar celebrating Kashmir’s crafts

Srinagar, Jan 10: TCI Max on Saturday released a Kashmiri heritage calendar in Srinagar, bringing together the Valley’s landscapes, artisanal traditions and the poetic philosophy of Sheikh-ul-Alam Nooruddin Noorani (RA).

The wall calendar offers a visual and cultural journey through Kashmir across the year, themed around the region’s seasonal rhythm, traditional craftsmanship and the enduring influence of the 14th-century saint-poet, whose verses continue to shape Kashmiri cultural thought.

Each month features imagery of Kashmiri shawls and craft traditions paired with selected couplets attributed to Sheikh-ul-Alam (RA), presenting poetry as a living cultural presence rather than a historical reference. The design draws on traditional motifs such as paisleys, chinar leaves, almond blossoms and the tree of life, commonly found in Kashmiri textile and decorative arts.

A recurring focus of the calendar is the shawl as a cultural symbol — from raw Pashmina fibre to intricate weaving techniques — placed alongside verses that reflect themes of simplicity, ethics, labour and harmony with nature.

TCI Max Marketing Manager Nisar Ahmad Bhat said the calendar aims to foreground Kashmir’s intellectual and artisanal heritage through a contemporary visual format.

“This edition brings together the craft traditions and the poetry of Sheikh-ul-Alam (RA) as interconnected expressions of Kashmiri identity,” Bhat said. “The shawl becomes both an artistic medium and a metaphor, while the words of Sheikh Nooruddin Noorani (RA) continue to guide cultural memory.”