TCI Max Cement names Shahnaz Parveen as Ladakh Brand Ambassador

Kargil, July 4: In a strategic move to bolster its presence in the Ladakh region, TCI Max Cement has announced the appointment of international Taekwondo player Shahnaz Parveen as its brand ambassador. The decision was unveiled during a special meeting held at TFC Kargil, marking a significant step in the company's marketing strategy for the region.

The high-profile meeting was attended by key figures from both the corporate and sports sectors. Altaf Ahmad Tramboo, Incharge of the Marketing Section at TCI Max, represented the company's interests. The sports fraternity was represented by Anayat Ali, General Secretary of the Ladakh Taekwondo Association. Murtaza Ali, Regional Manager for TCI Max in Ladakh, was also present, underscoring the importance of this appointment for the company's regional operations.

Shahnaz Parveen, known for her outstanding achievements in Taekwondo at the international level, is expected to bring a fresh and dynamic face to TCI Max Cement's brand in Ladakh. Her selection as brand ambassador aligns with the company's aim to connect with the local population and inspire the youth of the region.