Tata AIA launches social media campaign

Srinagar, Apr 30:   Tata AIA, a leading life insurance company in India, has recently introduced an innovative social media campaign titled #VoteKarneKoTaiyaar. The campaign encourages young Indians, particularly first-time voters, to immediately register themselves to vote and then go ahead & vote on the election day, in their respective locations.

A statement said that the campaign aims to instill a sense of national responsibility and duty among the youth, leveraging their growing consciousness towards societal issues. In a time where Gen Z is increasingly demonstrating a heightened awareness towards matters like sustainability, road safety, and cyber awareness, Tata AIA recognizes the pivotal role they play in shaping the future of the nation.