Tanishq unveils intricate Kundan collection for Akshaya Tritiya

Srinagar, Apr 28: As the auspicious festival of Akshaya Tritiya approaches, Tanishq, India's largest jewellery retail brand from the House of Tata, has unveiled its latest "Kundan Stories Collection," celebrating artisanal gold craftsmanship through exquisite design and unparalleled artistry.

A statement said that with Akshaya Tritiya and the summer wedding season on the horizon, this collection underscores Tanishq's commitment to offering intricately handcrafted masterpieces that blend heritage with contemporary elegance.

Drawing inspiration from India's diverse cultural heritage, each ornament in the Kundan Stories Collection is handcrafted over 200 hours, reinforcing Tanishq's legacy of exceptional craftsmanship and trust. The collection features regal Kundan designs enriched with takkar ka kaam, talaf, ghungroo bunching, wire work, pearl bunching, and progressive die-stamping techniques, ensuring a perfect balance between tradition and modern refinement.

As consumer preferences shift toward uniquely crafted gold jewelry, the collection serves as an integral part of cherished celebrations, symbolizing prosperity and timeless elegance. The pieces are especially designed to complement the modern Indian bride, offering traditional elegance with contemporary appeal during the upcoming summer wedding season.

Pelki Tshering, Chief Marketing Officer at Tanishq, said, "At Tanishq, every piece is a story, shaped by the hands of our Karigars and inspired by the spirit of the Tanishq woman. For a season of new beginnings, our new collection Kundan Stories blends heritage with modern elegance, celebrates the timeless beauty of traditional craft, and reimagines the jewelry for her world today."