Success in the Heart of India

In a political landscape marked by intricate alliances and shifting dynamics, the recent triumph of the Bharatiya Janata Party (BJP) in the Assembly elections of Madhya Pradesh, Rajasthan, and Chhattisgarh stands as a testament to the party's adept navigation through the complexities of Indian democracy. What makes this victory particularly noteworthy is the formidable challenge posed by the all-party alliance under the acronym I.N.D.I.A. Yet, the BJP emerged victorious, showcasing a potent blend of grassroots-level engagement, a dedicated team of ground-level workers and volunteers, vigilant leadership, and a keen understanding of the aspirations of the electorate. The triumph of the BJP in these elections stems from a confluence of factors. The party's astute policies and compelling messaging struck a chord with a substantial segment of the electorate. Underpinning this success was the leadership's adept communication of its vision for the nation's future. Furthermore, the party's robust organizational prowess and grassroots outreach proved instrumental in galvanizing voters and garnering support across diverse regions. This victory stands as a testament to the BJP's strategic acumen and its ability to resonate with the pulse of the nation.

What Made BJP to Win?

A) PM’s Direct Connection With Voters: Throughout the campaign, PM Modi conducted numerous rallies across these states, emphasizing key initiatives of the Central government, including the distribution of free food grains to the impoverished through PM Gareeb Kalyan Anna Yojana and the implementation of the PM Awas Yojana (housing). Importantly, the Prime Minister consistently drew parallels with the upcoming Lok Sabha election in 2024 while actively engaging with voters during the state election campaign. While campaigning in Madhya Pradesh, the BJP deviated from the precedent established in 2008. In the recent election, the party opted not to project the incumbent Chief Minister Shivraj Singh Chouhan as its face. Instead, it advanced under the leadership of Prime Minister Narendra Modi.

B) Grassroots Campaigning: The BJP has effectively executed grassroots campaigns, incorporating door-to-door canvassing, public meetings, rallies, and local events. This direct engagement with voters proves instrumental in fostering trust, addressing local concerns, and assessing the prevailing sentiment on the ground. The party's commitment to strengthening grassroots connections and actively involving citizens at the local level constitutes a cornerstone for its political success.

C) Strong Leadership and Ideological Cohesion: The party's robust leadership and ideological cohesion stand at the core of its organizational prowess. The precise articulation of the party's vision and principles has played a pivotal role in garnering support and sustaining a unified organizational structure.

D) Credibility and Consistent Delivery of Promises: The paramount factor contributing to the BJP's victories in these elections is its credibility. Since 2014, the party has consistently delivered on its promises to the people of the country, whether it's the abrogation of Article 370 and 35A, the construction of the Ram Mandir, providing concrete houses for the homeless, ensuring good governance, distributing free ration, or elevating India to the fourth position in the list of the world's largest economies. Under the vigilant leadership of PM Modi, the party has maintained its credibility and trust, a key element in securing victories in electoral processes.

E) Pro-Poor Initiatives and Middle-Class Welfare Schemes: The present-day government has introduced several family-friendly schemes aimed at uplifting the poor class of the nation. For instance, initiatives like the Ayushman Health Card (PM-JAY), free ration distribution through PMGKAY, and providing homes to the homeless under NULM have not only elevated the lower class but have also instilled trust in the leadership of PM Modi and, consequently, in the BJP. Ultimately, it is the public who decides whom they choose as their leader. They opt for someone who works for them, strives for their upliftment and betterment, and contributes to the overall improvement of the country. The people of these three states have once again chosen the BJP because they understand that this party actively works for their welfare and the betterment of the nation.

The factors outlined above have been pivotal in the BJP's electoral triumph in every election since 2014, including the recent state elections in Madhya Pradesh, Rajasthan, and Chhattisgarh. Additionally, the party's commitment to principles like 'Nation-First, Party Second,' 'Good Handling of Kashmir situation,' and creating diverse economic avenues have served as magnificent tools in attracting votes. The rejection of 'Parivaarvaad' (dynasty politics) has further contributed to the party's appeal among voters. This triumph has set the stage for a favourable outcome for the BJP in the 2024 Lok Sabha elections, signalling a promising victory in the upcoming parliamentary polls next year.

Assessing BJP's Political Landscape and Future Strategies in J&K

Jammu and Kashmir have experienced a transformative journey since 2019, marked by sustained peace, uninterrupted academic calendars, witnessing the historical tourist footfall, and focused attention on grassroots issues. The credit is attributed to the Hon’ble PM and his government. However, a pertinent question lingers: Does the BJP need to undertake additional initiatives to solidify its influence in the upcoming elections, whether Parliamentary or Assembly?

The local regional parties, particularly NC and PDP, appear to lack a substantial campaign agenda and tend to paint the BJP as an adversary of Kashmir. These parties seem apprehensive of BJP's robust opposition, raising concerns about their potential loss of influence in Kashmir, let alone the Jammu region. In contrast, BJP boasts achievements like maintaining peace in Kashmir, fostering increased tourism, and more, unlike the other regional counterparts. The portrayal of the BJP in Kashmir often obscures the progress the party has actually made for the region. Consequently, there is a challenge for the party to maintain its stronghold in the valley. To address this, the BJP needs to intensify its efforts and undertake further initiatives in Kashmir.

The BJP's ground workers and volunteers in Kashmir are dedicatedly contributing to the party's efforts, yet there is a need for increased mobilization to reach every sector of society. Ongoing issues such as electricity, roads, and potable water in certain areas still require attention. Grassroots engagement will be pivotal in sustaining the party's influence in Kashmir. Additionally, a crucial step involves the 'Reconciliation and Reconsideration' of misled youth who wish to rectify their mistakes and return to a normal life. The lack of reconciliation opportunities from previous governments, both at the center and state levels, has contributed to this issue. Implementing such a step ensures good and democratic governance. Understanding the aspirations of the youth is imperative, and job creation becomes essential to address their needs. Through these two measures, the gap between the BJP and the local population, fuelled by regional parties, not only can be bridged but strengthened.

Conclusion

The victory of the Bharatiya Janata Party (BJP) in the recent Assembly elections of Madhya Pradesh, Rajasthan, and Chhattisgarh is more than a political triumph; it's a resounding symphony echoing the party's prowess in navigating the intricate rhythms of Indian democracy. From Prime Minister Modi's direct connection with voters to the party's grassroots campaigning, strong leadership, and unwavering commitment to its promises, the BJP has orchestrated a melodic journey through the diverse political landscape. As the stage sets for the 2024 Lok Sabha elections, this triumph not only underscores the party's strategic acumen but also beckons towards a promising future. In the complex political symphony, the BJP has proven itself a conductor of electoral success, creating harmonies that resonate across the heart of India.

BY ISRAAR SHAHID

The Writer is a student activist and can be reached at soulofkashmir1@gmail.com