Subject Lines That Enroll: Email Marketing for Universities

Did you know that the number of global email users is projected to reach a staggering 4.73 billion by 2026? These figures have varied implications for different users. For learning institutions, it means that content moderators must learn how to create eye-catching copy that entices prospects.

The first step to making this a possibility is to understand how email marketing works for universities. After all, what’s the point of creating email copy if none of your recipients reads it? Read on to learn you can get started on developing effective email content that converts!

Crafting compelling subject lines to increase open rates

For example, an English university in Berlin looking to increase open rates might focus on short, mobile-friendly subject lines and dynamic content blocks tailored to student interests.

Using a mobile device, an email recipient can only see 25 characters in a subject line. You, therefore, need to ensure the subject lines are scannable. It’s possible to do this by avoiding unnecessary wordiness, a feat you can achieve through the use of clear, concise phrasing.

Using data to tailor content for prospective students.

Data-driven marketing has become a game-changer for universities looking to reach more prospective students. By leveraging data, these learning institutions can gain valuable insights into their target audience’s online behavior, preferences, and decision-making patterns.

Using this information, recruitment experts at the universities can create personalized email recruitment campaigns that resonate with their target audiences. Some of the advantages that come with using data-driven marketing techniques are:

• Improved targeting
• Better recruitment results
• Optimized marketing spend
• Enhanced personalization

Incorporating multimedia to showcase campus life.

With so many video tools available today, it has now become easier than ever before to offer prospective students a glimpse of what life is like at your campus. Incorporating multimedia into your email marketing campaign allows you to showcase things they may have missed on the website.

Some of the things you can include in your showcase are the general energy levels of your students and faculty, on-site campus events, and clubs on offer. Also, consider including tours of your academic departments and video testimonials from current students.

Encouraging applications through effective CTAs.

In email marketing for universities, CTAs are important because they encourage prospective students to act. It’s why learning institutions spend thousands of dollars on their marketing.

As such, it’s important to create a call to action that prospective students can resonate with. The tips below will help you get started.

• Understand the action(s) you want your visitors to take
• Communicate the value
• Put yourself in your reader’s shoes
• Create a sense of urgency

How an English university in Berlin boosted enrollment via targeted emails.

Marketing to prospective university students can prove challenging due to the digital clutter surrounding them. A cursory look at their newsfeeds shows that they’re filled with ads from tens of brands, all hoping to catch their attention.

But while this is the case, it doesn’t mean that it’s impossible to use email marketing campaigns to boost enrolment numbers. Below is a look at a strategy employed by a Berlin-based university to attract students.

1. Segmenting the audience for personalized email marketing
2. Making the content clear, compelling, and simple to understand
3. Ensuring the visual design of the email works on all mobile devices
4. Using email analytics to track the performance of each campaign
5. Using A/B testing to evaluate new formats

Implementing the five steps above will make it easier for your learning facility to drive engagement and increase conversion.