SKUAST-K holds public interaction for co-development of e-smart marketing system for walnut in Anantnag

Srinagar, Dec 9: Sher-e-Kashmir University of Agriculture Sciences and Technology of Kashmir held an interaction session on the co-creation of E-Marketing Provisions at Sallar, Anantnag.

The daylong interaction held under the MeitY, GoI sponsored project, said an official press release.

The interaction session, in which experts, farmers, traders and other stakeholders participated, was organised by SKUAST-K’s Institute of Business, Policy and Research (IBPR), in collaboration with Extension & Research Station (E&RS), under the MeitY, GoI sponsored project.

In his opening remarks, Prof Manzoor A Ganai, Head, E&RS, Sallar brougth out the vision of the centre on the development of walnut farming system in the valley. He said the digital marketing provisions have increased relevance in connecting farmers, traders, FPOs, and other market actors across the country to ensure better returns.

Prof Sajad H Baba, PI, MeitY project, SKUAST-K in his detailed deliberation unveiled the untapped potential of Walnut Fruit in the valley and brought out its huge competitiveness and export potential. He informed participants how SKUAST-K, in partnership with CDAC Kolkata, aims to develop an Electronic Ecosystem including Stakeholder Information System, Real-time Decision Support System and E-Marketing System to facilitate seamless stakeholder connect and trade of this important fruit. Participants were informed about the recent intiatives taken by SKUAST-K in quality certification, branding, etc. Prof. Baba outlined the roadmap for on-ground deployment of AI-based tools and the critical role of farmers, traders, FPOs, and other stakeholders in this process.