Shriram Finance Ltd launches brand campaign

Srinagar, Nov 27: Shriram Finance Ltd., a leading Indian financial services provider, has launched the '#TogetherWeSoar' campaign. The initiative celebrates partnership and individual aspiration, highlighting how collaborative relationships can help people overcome challenges and achieve their dreams.

A statement said that the campaign captures the emerging 'So, what?' attitude among Indians—a spirit of resilience and determination. Cricket legend Rahul Dravid serves as the brand ambassador, embodying values of teamwork and perseverance.

The multilingual campaign features Naseeruddin Shah narrating the Hindi version, with lyrics by K.S. Chandrabose for Telugu and Madhan Karky for Tamil, ensuring a heartfelt connection across different regions.