Shalimar Paints organises dealers meet in Pahalgam

Srinagar, Sep 16: Shalimar Paints Ltd., a 120-year-old pioneer in the Indian paints industry, has bolstered its presence in Jammu and Kashmir with a dealers’ meet in Pahalgam, showcasing its premium product line. The event highlighted the company’s innovative HERO range, developed after extensive research to offer durable and eco-friendly solutions.

A statement said that expanding its footprint in the region, Shalimar Paints is establishing new depots and introducing products designed to withstand extreme temperatures while meeting the growing demand for high-quality, innovative solutions.

The HERO range, the centrepiece of the Pahalgam event, includes the HERO 7 in 1 Exterior Emulsion, engineered for harsh weather conditions and offering protection against dust, water, and heat with a seven-year warranty. It also features the HERO 5 in 1 Interior Emulsion, providing superior coverage and a smooth finish for indoor spaces, and the HERO 2 in 1 Primer, which enhances paint adhesion and provides a robust base for subsequent layers.

Shalimar Paints is also expanding its wood coatings line under the “CareWood” brand. In response to Jammu & Kashmir’s preference for premium wood coatings, the company is launching 2K Polyurethane (2KPU) in three variants for the luxury segment and considering polyester wood coatings for the super-luxury market.

Kuldip Raina, Director of Sales & Marketing at Shalimar Paints, stated, “Jammu and Kashmir is a strategically important market for us due to its dynamic and discerning consumers. Our HERO range and comprehensive wood finishes portfolio demonstrate our commitment to innovation, sustainability, and addressing local needs while strengthening our market presence.”

The company also displayed its collection of PU Satin Enamel and waterproofing products, aiming to meet holistic painting and home decoration needs. Shalimar Paints continues to invest heavily in its R&D centre to drive further innovation and enhance product quality, launching various new products in the past year to meet evolving consumer needs.