RK Sarovar Portico rebrands as Golden Tulip Srinagar

Srinagar, Aug 30: In a landmark transformation that signals a new chapter for luxury hospitality in Kashmir, RK Sarovar Portico has officially rebranded as Golden Tulip Srinagar.

A statement said that this significant rebranding places the hotel among the world-renowned Golden Tulip chain, which began in the 1960s in the Netherlands and has since expanded to over 170 upscale hotels in 41 countries. Known for combining local culture with global standards, Golden Tulip hotels are celebrated for providing a unique and playful approach to luxury, work, and travel.

This rebranding not only enhances the hotel’s status in the region but also introduces Srinagar to the global pedigree of the Golden Tulip brand, a name synonymous with elegance, quality, and innovation. Saddam Zaroo, the owner and Managing Director of Khazir Sons Group, who has been the driving force behind this transformation, expressed his thoughts for the future of the hotel: “Golden Tulip Srinagar is not just a new name; it represents our commitment to bringing a world-class experience to Kashmir. We are blending the rich heritage of our valley with the playful and Unconventionally premium, Golden Tulip is known for globally.”

The transformation from RK Sarovar Portico to Golden Tulip Srinagar is the latest chapter in the hotel’s storied history. Established in 2012 as City Forest, By Royal Khazir Hotels and Resorts, Srinagar’s first business and Leisure hotel, it quickly gained prominence in the region. The 2014 rebranding to RK Sarovar Portico marked a period of growth and recognition.

Sarovar Portico one of the first international brands to be in J&K. Now, in 2024, the transition to Golden Tulip Srinagar is not just a rebranding but a reaffirmation of the hotel’s dedication to luxury and superior service, now under the umbrella of a prestigious global brand.

The rebranding ceremony marked by an Izband ceremony led by Dr Rashmi Singh (IAS), Commissioner-Secretary, Hospitality and Protocol, Principal Resident Commissioner J&K, Jatin Khanna, CEO, along with other dignitaries from media, all travel and tourism associations. The presence of such esteemed guests underscores the significance of this event in Kashmir’s hospitality sector.

Jatin Khanna, CEO, said “We are delighted to introduce our most popular brand, Golden Tulip from our international portfolio of hotels. Through this rebranding initiative, we are confident that the hotel will be able capitalize on the global recognition and established reputation of the Golden Tulip brand. The change aims to access a broader international market, enhance brand value, and deliver a more standardized global service experience to our esteemed guests.

We express our deep appreciation to Saddam Zaroo, Managing Director Khazir Sons Group for reinstating confidence in our brand and for his unwavering dedication to enhancing hospitality standards in Srinagar. We eagerly anticipate welcoming guests from all around the world.”

Located on a tranquil hill in the heart of Srinagar, Golden Tulip Srinagar offers a unique blend of peace, luxury, and breathtaking views, surrounded by the iconic Chinars of Kashmir. The hotel’s amenities are designed to cater to both business and leisure travellers, offering a mix of high-end facilities, including the Takht-e-Sulaiman Restaurant, Sheesha Lounge, Akram Banquet Hall,Karak Chai Signature tea lounge, Board Room, along with the only Turkish Hammam in Kashmir and Falaknuma Spa & Salon. These offerings ensure that guests experience the perfect balance of work and play, a hallmark of the Golden Tulip.