Qadri launches authentic Kashmiri handcrafted Pashmina for global market

Srinagar, Aug 15: Qadri, a premier brand offering the finest handspun, handwoven pashmina, crafted by skilled artisans in the heart of Kashmir was launched on Wednesday here.

A statement said that Qadri brings the rich heritage and exquisite craftsmanship of traditional Kashmiri cashmere to the world.

Qadri's flagship collection features an array of shawls in classic colors, each piece a testament to the meticulous skill and dedication of Kashmiri artisans who have perfected their craft over generations.

"Our mission at Qadri is to showcase the beauty of authentic Kashmiri pashmina while empowering the artisans who keep this tradition alive," said Jake Vartanian, founder of Qadri.Pashmina wool, known for its incredible warmth and softness, is sourced from the Changthang goat, native to the high altitudes of the Himalayas.

Each fiber is carefully selected, spun by hand, and handwoven on traditional looms, ensuring a product that is luxurious, sustainable and ethical.Qadri ensures that each artisan is fairly compensated.

“In today’s world of fast fashion and disposable everything, supporting the men and women making these timeless works of art is more essential than ever,” added Vartanian. The flagship collection is available now through the exclusive [online store] (https://thisisqadri.com).