Post-COVID Rebound: J&K Handicraft exports double to `1,162 cr, says Economic Survey

Srinagar, Mar 6: Jammu and Kashmir’s handicrafts and handlooms sector, a vital contributor to the region’s economy, has staged a remarkable comeback post-COVID, with total exports reaching Rs 1,162.29 crore in 2023-24—more than double the Rs 572.35 crore recorded in 2021-22.

The figures, unveiled in the latest Economic Survey report tabled in the Assembly, underscore the pivotal role the sector plays in providing livelihoods to over 4.22 lakh artisans while preserving the cultural and artistic heritage of the valley.

Known for its iconic Pashmina Shawls, Kashmiri Carpets, and traditional woodcrafts, the sector has benefited from a series of initiatives introduced by the government in recent years. These include the establishment of 634 training centers across J&K for skill development, financial aid for artisans and cooperatives, and targeted efforts to promote bamboo crafts.

A standout measure credited with boosting the export performance is a first-of-its-kind QR Code-based certification system, ensuring the authenticity of handcrafted products while guarding against counterfeiting. This innovation has not only enhanced global buyer confidence but also added significant value to GI (Geographical Indication)-tagged products such as Pashmina Shawls, with more craft items expected to receive GI status in the near future.

The Economic Survey also noted that state-backed financial support and credit schemes for artisans, coupled with a focus on grassroots-level initiatives such as cooperatives, have further strengthened the sector’s performance. J&K’s notable rise in the Export Production Index also reflects this success.