POCO launches X7 series with Brand Ambassador Akshay Kumar

Srinagar, Jan 10: POCO, one of India's fastest-growing consumer tech brands, unveiled its flagship X7 Series—POCO X7 5G and POCO X7 Pro 5G—at an event in Jaipur.

Bollywood actor Akshay Kumar was introduced as the brand ambassador, embodying POCO's philosophy of "Xceed Your Limits."

The POCO X7 introduces the segment's first 1.5K AMOLED 3D Curved Display, enhanced with flagship-grade Corning Gorilla Glass protection. The device boasts an IP66+ rating for superior water and dust resistance, setting new standards in durability for its segment.

Leading the series, the POCO X7 Pro features India's largest 6550mAh battery, integrated with Silicon Carbon Technology and a solid electrolyte for improved efficiency, longevity, and safety. The device achieves an IP68 rating for advanced protection and marks the global debut of the MediaTek Dimensity 8400 Ultra processor. It is also the first device to feature Xiaomi HyperOS 2.0, bringing cutting-edge software capabilities to users.

Himanshu Tandon, Country Head of POCO India, said, "At POCO, innovation drives every decision we make. With the X7 Series, we are setting new benchmarks in the premium smartphone category. We are thrilled to have Akshay Kumar as the face of POCO India, whose dynamic presence aligns with our commitment to excellence. This series represents a quantum leap from our previous generation, bringing flagship innovation at an incredible value."