PepsiCo India introduces Gatorade in Kashmir

Srinagar, May 29: PepsiCo India is expanding its beverages offerings in Kashmir with the launch of its iconic hydration brand, Gatorade, for the first time in the Kashmir Valley market.

Gatorade, known for its commitment to inspiring active lifestyles, underscores the crucial role hydration plays in helping individuals unlock their full potential. The brand will be available in the Kashmir Valley in three flavours: Blue Bolt, Orange, and Lemon.

With the rollout across Jammu & Kashmir, PepsiCo India will further the brand's ongoing 'Sweat Makes You Shine' messaging and campaign in the state. Beyond combating dehydration, Gatorade aims to inspire consumers with the confidence and self-belief needed to achieve peak performance.

The launch was celebrated by a marquee event in Srinagar, graced by renowned personalities, including Mehraj ud din Wadoo (Former international footballer J&K/AFC pro license coach), Sajid Yousuf Dar (Former National Team Coach), Danish Farooq (International Footballer and Kerala Blasters player), Mushtaq Bashir (Founder, Downtown Heroes Football Club), Faheem Farooq (Gold medalist WFF), Abid Nabi (Cricketer), and Mohammad Tahir (IPL Net Bowler for Sunrisers Hyderabad).

These designated guests engaged in a conversation highlighting Gatorade's role in hydration and maintaining an active lifestyle, positioning it as the preferred choice for athletes and fitness enthusiasts alike.

"We are thrilled to bring Gatorade to Jammu & Kashmir and are hopeful that we inspire professional athletes or anyone who enjoys an active lifestyle across the region to keep pushing the limits and stay hydrated in their fitness journey with Gatorade," said Sami Butt, Vice President Sales and Marketing at Jai Beverages Pvt Ltd.

"Our goal is to inspire everyone in the region, be they athletes or those who follow an active lifestyle, to stay hydrated and pursue their goals with the support of Gatorade every step of the way," he added.

Ghulam Hassan, Head of Sales for Kashmir & Leh/Kargil Division, said, "Gatorade believes in the importance of staying active and healthy. We're happy to bring Gatorade to the Kashmir Valley, hoping to motivate athletes and active individuals to stay hydrated and reach their goals."