Pankaj Tripathi becomes face of Jio-bp’s new International Fuel for India Campaign

New Delhi, Feb 17: Minister of Petroleum and Natural Gas, Hardeep Singh Puri today launched the International Fuel for India (IFFI) campaign of Jio-bp (the operating brand of Reliance BP Mobility Limited, a joint venture of Reliance Industries and bp), a leading mobility solution provider, at India Energy Week 2025 in New Delhi. Featuring popular Indian cinema actor, Pankaj Tripathi, IFFI campaign showcases how Jio-bp is taking high-performance fuels to every Indian at no extra cost, according to a statement.

Leveraging over 100 years of bp’s fuel research experience, Jio-bp’s high-performance fuels with ACTIVE Technology have been developed by testing Indian Original Equipment Manufacturer’s engines with Indian Fuel over thousands of Kms under the intense scrutiny of expert technologists at globally acclaimed R&D centres in United Kingdom and Germany. Diesel at Jio-bp with ACTIVE technology offers an incremental mileage benefit of up to 4.3%, and petrol at Jio-bp with ACTIVE technology helps keep critical engine parts up to 10 times cleaner.

High-performance fuels at Jio-bp work across all types of commercial and private vehicles alongside the non-transport segment, helping to reduce engine wear & tear, to improve fuel economy & to lower the need for unscheduled maintenance due to dirt congestion in engine parts, the statement said.