NTTA welcomes distribution of modern looms for carpet artisans

Srinagar, Sep 11: The Nigeen Tourist Traders Association (NTTA) has welcomed the Union Ministry of Textiles’ distribution of Modified Modern Steel Carpet Looms under the Integrated Wool Development Programme (IWDP) at the Indian Institute of Carpet Technology (IICT), Srinagar.

President NTTA, Manzoor Ahmad Wangnoo, described the initiative as a significant step for Kashmir’s handicrafts and tourism sector. “Kashmiri carpets are not just products — they are living heritage and the pride of our Valley. Modern looms will improve working conditions, enhance quality, and ensure authenticity. This step strengthens artisan livelihoods while enriching Kashmir’s tourism identity,” he said.

The introduction of modern looms is expected to improve productivity and ergonomics for artisans, safeguard authenticity through better testing and certification, and boost tourist confidence in genuine Kashmiri crafts. The government’s proposal for 500 additional looms will further expand these benefits.

NTTA highlighted the link between heritage preservation and tourism growth. “Visitors come to Kashmir seeking authenticity. By modernising carpet weaving while preserving tradition, we create sustainable livelihoods and offer tourists a true Kashmiri experience,” Wangnoo added.

The Association urged authorities to ensure transparent distribution of the new looms, strengthen design innovation, and integrate Kashmiri carpets into global quality benchmarks and tourism promotion campaigns.