MLA Farooq Shah launches cleanliness drive in Gulmarg

Baramulla, Oct 22: MLA Gulmarg, Farooq Ahmad Shah, on Tuesday launched a weeklong cleanliness drive across the Gulmarg constituency.

This drive marks the beginning of his “Greater Gulmarg” initiative, a key part of his election manifesto aimed at enhancing the area’s environmental and tourism appeal. On this occasion, Shah personally joined the effort, taking a hands-on approach by cleaning the famous Gulmarg meadows and Gold Ground with a broom. His participation was aimed at inspiring local stakeholders to take responsibility for maintaining cleanliness in tourist areas, as well as villages and markets, for the health and hygiene of both residents and visitors.

“Besides, administration, it is the responsibility of the stake holders to ensure the cleanliness of Gulmarg tourist resort. They need to understand that this place provides them livelihood and therefore it is our utmost responsibility to keep the area neat and clean,” said Shah.

The drive saw participation from various government bodies, including the Gulmarg Development Authority (GDA) and local municipal teams, along with volunteers who assisted in cleaning roads, footpaths, and public spaces.

Shah later visited Tangmarg and Kunzer municipalities, where he stressed the importance of ongoing cleanliness efforts and their responsibility in ensuring a neat environment on a daily basis.

Later while talking to media, Farooq Ahmad Shah said that maintaining clean surroundings should not be limited to photo opportunities but should be a continuous effort to tackle issues like garbage dumping in towns and villages.

“Consistent action on the ground would eventually lead to sustainable solutions for waste management challenges,” said Shah. On this occasion, school children from various institutions, including Government Higher Secondary School Lalpora, also took part in cleaning their school premises, and were part of the initiative.