Ministry of Tourism, Mastercard Sign MoU to strengthen India's position as a global tourism hotspot

New Delhi, Dec 2: The Ministry of Tourism (MoT), Government of India and Mastercard have signed a two-year Memorandum of Understanding (MoU) to boost India’s appeal as a premium destination for domestic and international travelers. The collaboration will leverage Mastercard’s global platforms, including its renowned Priceless™ program, to spotlight India’s rich cultural, spiritual, natural, and culinary treasures worldwide. It will also strengthen the tourism ecosystem by engaging public and private stakeholders to promote secure and responsible digital payment practices, while jointly executing marketing campaigns for diverse travelers.

Starting with Goa, priceless.com will go on to feature rare experiences in Varanasi as well as in the interiors of Andhra Pradesh, followed by many more.

Speaking on the collaboration, Gajendra Singh Shekhawat, Honourable Minister of Tourism, Government of India, said, “India offers travellers a wealth of experiences rooted in its heritage, culture, spirituality, cuisines, landscapes, and traditions. We continue exploring ways to present these experiences in innovative and impactful ways to audiences across the world. By leveraging global platforms, corporates can further elevate India’s positioning as a must-visit destination and deepen global engagement with our vibrant tourism ecosystem.” As the official Knowledge Partner, MoT will identify strategic travel corridors and facilitate partnerships with relevant entities such as State Tourism Boards, the Archaeological Survey of India, and Ministry of Culture to curate immersive, high-impact tourism experiences across the country.