Media advocacy, effective storytelling crucial for environmental reporting: KU VC

Srinagar, May 7: To equip media professionals in academics including media students and scholars with a comprehensive knowledge and practical skills in wetlands conservation and environmental journalism, the Media Education Research Centre (MERC), University of Kashmir (KU), in collaboration with the Centre for Media Studies (CMS), New Delhi, Tuesday inaugurated a media engagement programme here.

Titled, ‘Wetlands for LIFE’, the two-day workshop includes a series of engaging sessions, expert presentations and field visits, wherein, the participants explored the ecological significance of wetlands, the role of the media in environmental reporting.

During the inaugural ceremony, KU Vice Chancellor, Prof Nilofer Khan, underlined the significance of wetlands of Kashmir in terms of environmental conservation and said that “media advocacy for their conservation and effective storytelling techniques are crucial for environmental reporting”.

She said that wetlands facing imminent threats of degradation and shrinkage need to be preserved and that we need a tangible movement, right from the school-level, to sustain the awareness campaigns by educating the future generation to safeguard natural resources, especially the wetlands.

Head, MERC, Prof Sabeha Mufti, said that the programme aims to discuss the strategy and framework to preserve wetlands facing degradation threats in Kashmir.

“Our wetlands - Wular, Hokar Sar, Khushal Sar, have been facing widespread degradation for the last several years, while the government is doing its best to preserving and restoring them,” she said, adding that the workshop empowers the future media professionals with the skillset for objectively reporting environmental issues in Kashmir.

Director CMS, Annu Anand, highlighted the importance of the wetlands in Kashmir, “through which thousands of families are getting their livelihoods”.

She said CMS is working hard on issues pertaining to environment across the country.

“Last year we launched a programme on a large scale on sustainable development in which around 500 students took part,” she said, emphasising the centre's works that have been published in several leading newspapers and magazines.