Mahindra & Mahindra launches New Thar

Srinagar, Oct 13: Mahindra & Mahindra Ltd., India’s leading SUV manufacturer,launched the New Thar starting at Rs 9.99 Lakh. With new design elements, advanced comfortfeatures and smart technology integration, this Iconic SUV is engineered to redefine urbancommuting and elevate rugged weekend adventures.

With unmatched capability and a timeless design, the ‘Thar’ brand has garnered a dedicatedcommunity of over 3 Lakh passionate owners. More than just an SUV, it represents a lifestylestatement, inspiring generations to embrace adventure and exploration, said a press release.

Nalinikanth Gollagunta, Chief Executive Officer - Automotive Division, Mahindra & MahindraLtd. said, “Over the years, Thar has become more than just an SUV—it’s a symbol of freedom,adventure, and a lifestyle that resonates deeply with our customers. At Mahindra, we are committedto listening to our customers and evolving with their needs, which is why the New Thar reflects boththeir feedback and our dedication to provide the best to our customers. By blending new designelements, smart technology, enhanced comfort and convenience features, the New Thar offers anunparalleled driving experience that empowers our customers to explore limitless possibilities in bothurban and off-road settings.”