Mahindra launches Thar Earth Edition

Srinagar, Mar 9: Mahindra & Mahindra, the homegrown automotive giant, has unveiled a captivating new avatar of its iconic off-road SUV, the Thar. Dubbed the 'Earth Edition', this special variant pays homage to the rugged and awe-inspiring landscapes of the mighty Thar desert that inspired its namesake.

The launch ceremony in Srinagar was held in the presence of Mahindra's Managing Director, Junaid Ahmad Beigh, and General Manager, Waseem Ghani, celebrated the vehicle's unique styling cues that seamlessly blend desert hues with the brand's signature muscular design language.

The Thar Earth Edition builds upon the Mahindra Thar's legacy of adventure and exploration, aiming to captivate and expand the community of Thar enthusiasts. This special edition, with its unique satin matte 'Desert Fury' finish, is designed to make this iconic SUV more distinctive, with a promise to inspire a new wave of adventurers to embrace the 'Thar Life.'

Available in both diesel and petrol versions, with manual and automatic, the Earth Edition promises an exclusive 4x4 experience in the LX Hard Top Variant.