L&T Finance launches ‘Just Zoom Two-Wheeler Loans’

Mumbai, Sep 15: L&T Finance Ltd. (LTF), a leading retail financier, has unveiled its latest TV commercial, ‘Just Zoom Two-wheeler Loans,’ featuring brand ambassador Jasprit Bumrah. The campaign, with the tagline ‘Bumrah Ki Speed Par,’ highlights the speed and precision of LTF’s two-wheeler loan process.

The commercial, launched during the ongoing Asia Cup 2025, showcases key features including instant approval, maximum loan eligibility, and competitive EMIs starting at Rs. 2,199 per lakh.

The underwriting process is powered by LTF’s AI/ML-driven credit assessment engine, ‘Project Cyclops,’ enabling real-time evaluation and instant approvals.

Set in a two-wheeler showroom, the TVC contrasts a customer’s loan application with a live cricket match featuring Bumrah. As Bumrah delivers the ball, the LTF representative completes the loan process digitally—from document upload to approval—mirroring the pace and efficiency of the bowler.