Livpure sponsors Real Kashmir FC to empower local talent

Srinagar, Nov 23: Livpure, a leading Indian consumer wellness brand, today announced its role as the principal sponsor of Real Kashmir Football Club (RKFC). This strategic partnership aims to foster local talent and elevate the sporting landscape in Jammu and Kashmir’s football arena.

The sponsorship aligns with Livpure’s mission to promote wellness and sports culture across India while driving positive change in Kashmir through football.

This initiative also supports the Government’s broader agenda to advance sports development in the country.

RKFC, established in 2016, has emerged as a beacon of hope and catalyst for change in the region. The team’s ascension to the prestigious I-League, India’s first division football competition, has transformed the sporting culture and community spirit in Jammu and Kashmir.

“We are thrilled to sponsor Real Kashmir Football Club, a team that has consistently demonstrated its dedication to excellence and has emerged as a potential force in Indian football,” said Rakesh Kaul, Managing Director of Livpure. “This alliance aligns with our vision of fostering local talent and sporting culture in India, giving Kashmir and its youth a national level platform. Through our support, we aim to enable RKFC to continue its remarkable journey and represent the region’s passion for football on a national level.”

As principal sponsor, Livpure aims to provide young athletes with a platform to showcase their skills on the national stage, furthering its commitment to empowering emerging sports talent.