KU promotes sustainable tourism at Pahalgam on World Environment Day

Srinagar, Sep 29: The Department of Tourism, Hospitality & Leisure Studies (DTHLS) at the University of Kashmir (KU), in collaboration with the Pahalgam Development Authority and the Pahalgam Trade & Civil Society Alliance, organised a day-long programme at Pahalgam to mark World Environment Day 2025, focusing on sustainable tourism and environmental stewardship.

The event brought together civil administration officials, tourism scholars, environmentalists, industry stakeholders, and students to discuss eco-friendly tourism practices and the future of Kashmir’s travel industry.

Chief Guest Muhammed Saleem Beg, former Director General of Tourism J&K, stressed the importance of environmentally sensitive development, systematic planning, and multi-stakeholder collaboration. He praised KU’s Department of Tourism for preparing young professionals capable of leading the sector toward sustainability.

Pirzada Fayaz, Convenor of the Responsible Tourism Society of India, highlighted the critical role of youth in advancing green practices. Advocate Nadeem Qadri, environmental lawyer and Executive Director of the Wildlife Conservation Fund, urged the adoption of responsible tourism measures to protect Kashmir’s fragile ecosystems. Mushtaq Pahalgami, President of the Himalayan Welfare Organisation, called for balanced development that preserves both natural beauty and cultural heritage.

In his welcome address, Dr Reyaz Ahmad Qureshi, Head of DTHLS, KU, underscored the department’s commitment to building human capital, conducting research, and influencing policy to integrate sustainability into tourism development.

The programme featured cultural presentations including rouf, ladishah, and a student-performed skit, creatively reinforcing eco-conscious travel and sustainable living. The event concluded with a formal vote of thanks by Dr Shahnawaz Ahmad Dar, senior faculty at DTHLS, KU.