Kashmir's craft traders reaffirm commitment to ethical sales, seek fair enforcement of labelling rules

Srinagar, July 30: In a rare display of unity, a large meeting of showroom owners, craft dealers, shopkeepers, and other stakeholders from across Kashmir Valley was held on Srinagar’s Boulevard Road on July 29. The gathering was convened in response to a general notice issued by the Department of Handicrafts and Handloom on July 25, 2025, warning of strict action against the sale of unlabelled or misrepresented handicraft products.

As per the statement released by the participants, the meeting expressed strong concern over growing misbranding in the sector but clarified that most dealers have been strictly adhering to the labelling guidelines introduced in the past. Several participants highlighted that handmade goods form the backbone of their business, and proper labelling has been part of ethical trading practices for years.

“We fully support the Directorate’s move to ensure labelling, but we also appeal for fairness,” said Muhammad Faisal Shah, craft trader and showroom owner. “We’ve maintained our commitment to selling authentic handicrafts and upholding the reputation of this industry. It is disheartening to see an entire trade painted with the same brush for the actions of a few.”

As per the statement, squads have been formed by the traders themselves to carry out regular inspections across markets, hotel outlets, and showrooms. Any violations will be reported to the Department of Handicrafts and Handloom for necessary action. This step, they said, reflects their resolve to preserve the integrity of Kashmiri handicrafts.

The statement also drew attention to the declining number of artisans in Kashmir, urging joint efforts between the government and trade bodies like the Kashmir Chamber of Commerce and Industry (KCCI) to restore faith in the sector. Participants underlined that the future of the handicraft industry depends on mutual respect and support between artisans and traders.

Recalling the 2004 crackdown on mislabelled products, the traders noted that the Directorate of Handicrafts and Handloom had then worked closely with trade associations to create a system of honest labelling, which is still being followed. The July 2024 meetings with department officials, they said, reaffirmed the same principles.

The statement also clarified that while some machine-made goods are sold due to supply limitations, they are always clearly labelled. “It’s important not to create a public impression that everyone is violating norms,” it read.

The meeting concluded with an appeal to the Handicrafts  Department and the Commissioner Secretary, Industries and Commerce, to adopt a consultative approach and allow time for collaborative resolution.