Kashmir saffron trader seals Rs 25 lakh deal at World Food India 2024

Srinagar, Sept 24: The four day event that commenced on Sept 19 in New Delhi concluded with a good bargain for many J&K based traders, an official handout from the government said.

Traders from J&K showcased their unique products through seven exhibitors sponsored by the Jammu & Kashmir Trade Promotion Organization (JKTPO) generated an impressive 600+ potential leads during the four-day event, the handout said.

International buyers from 17 countries including, South Africa, Iran, Malaysia, Vietnam, Kenya, USA, Oman, Lebanon, Australia, Thailand, Sri Lanka, Jordan, Korea, Japan, Singapore, Netherlands, and Bhutan engaged in productive B2B meetings with J&K exhibitors, the handout said.

These interactions yielded significant outcomes, with buyers sampling local products and placing on-spot orders, particularly for GI-tagged Saffron, Honey, and Basmati, it said.

The handout said that one Wancho Sons, a local exhibitor, secured a substantial order worth Rs 20-25 lakhs for GI-tagged Saffron from African and Malaysian buyers.

The grand inauguration ceremony was led by three prominent dignitaries including, Pralhad Joshi, Union Minister of Consumer Affairs, Food & Public Distribution, and New & Renewable Energy, Chirag Paswan, Minister of Food Processing Industries, and Ravneet Singh Bittu, Minister of State, Food Processing Industries & Railways.

The Jammu and Kashmir Government reaffirmed its commitment to empowering entrepreneurs at the 3rd World Food India edition in New Delhi, which wrapped up on September 22, 2024, the handout said.

This deal is expected to generate business worth crores in the coming days, showcasing the immense potential of Jammu & Kashmir's unique products in the global market, said the handout.

The other exhibitors are also expecting valuable orders from the potential buyers who are engaged in negotiations with them, it said.

Other exhibitors also saw on spot sales, it said.

The JKTPO-sponsored pavilion at World Food India featured an array of J&K's signature products, including fruits, spices, dry fruits, honey, aromatic products etc.