J&K Bank rolls out new digital offerings, enhances services in mPay Delight plus

Srinagar, Mar 5: Going ahead with its digital transformation for greater customer convenience, J&K Bank today rolled out the enhanced features of its mobile banking application along with Sound Box for QR Code, UPI Add-on Features, Doorstep Banking App for Business Correspondents and Online Car-loan Journey.

MD & CEO Baldev Prakash launched the new digital offerings in the presence of Executive Director Sudhir Gupta, General Managers, DGMs and other senior officers here at the Bank’s corporate headquarters.

He also launched eOffice Mobile app – an internal application designed for digital movement of office notes.

Expressing satisfaction over the roll-out of much-needed digital services for the Bank’s customers, MD & CEO said, “This is the year of digital transformation for us. We see technology as a medium to give customers a real feel of how digitally empowered they are. With these enhancements in our flagship mobile app Mpay Delight , we can give customers a proper ‘Bank in Pocket’ feel.”

“Today’s roll-out is a significant push towards accelerating our digital journey for enhanced customer convenience while making services swifter, safer and more inclusive. I feel particularly happy for rolling out Sound Box because it will further simplify payment acceptance for small vendors as well as big merchants across our core operational geography”, he added.

Regarding the Doorstep Banking App for Business Correspondents (BC), he said that the introduction of robust digital intervention through this app will increase the number of facilities provided to the customers by the Bank’s BCs, who have been playing a positive role in the mission of active financial inclusion in J&K and Ladakh.

“As banking continues to evolve with the advent of new technologies, we remain ready to adapt the new digital innovations to ensure convenient, secure and efficient services for our customers," the MD & CEO said.

Earlier, speaking on the occasion, GM (Strategy) &IT Imtiyaz Ahmad Bhat said, “It is a big day for Bank as far as digital journey is concerned. Through a battery of products we will be making our digital ecosystem more robust for our customers.”