J&K Bank records Rs 11,567 crore digital transactions in 7 days for Eid-ul-Adha

Srinagar, June 16: J&K Bank continues to lead the digital banking revolution in the region, recording an unprecedented Rs 11,567 crore in transactions through its digital channels over the past week ahead of the Eid-ul-Adha festival.

The star performer was the bank's popular mobile app mPay Delight, which facilitated a staggering Rs 5,300 crore in transactions - nearly 50% of the total digital volume. The app's user-friendly interface and seamless performance delighted customers during the busy festival period.

J&K Bank's UPI transactions also hit a new high of Rs 3,200 crore in the last seven days. Notably, this is the second time mPay Delight has crossed the Rs 1,000 crore mark in daily transactions, having previously achieved this milestone before Eid-ul-Fitr in April.

The bank's extensive Business Correspondent network, providing banking services in remote areas, recorded Rs 1,000 crore in transactions while ensuring uninterrupted customer service.

With the largest physical network in J&K and Ladakh, the bank has continually upgraded its digital infrastructure. The recent integration of mPay Delight with QR codes has further enhanced the customer experience.

Mohammed Aqib, a fabric merchant, said the bank's digital channels have made life easier for businesses during festivals. "When digital banking remains uninterrupted, it truly brings delights," he added.

Echoing similar views, Jan Mohammad of Aksa Namkeen said the bank's system issues are "now history," stating he cannot recall the last time a customer faced an issue with mPay.

J&K Bank's DGM Mohammad Muzaffar Wani attributed the success to the bank's focus on digital under the leadership of MD & CEO Baldev Prakash. "Our continued investment in technology is meeting and exceeding customer expectations," he stated. The reported figures exclude conventional cash transactions from bank branches and pertain solely to digital and alternate channels.