J&K Bank organises mega financial camp at Jammu

Srinagar, Sep 17: Aimed at enhancing financial inclusion and spreading awareness about government-backed social security schemes, J&K Bank today organised a Mega Financial Camp at Ambgrota in Jammu. The event witnessed enthusiastic participation from local residents, with many availing the benefits and enrolling under various schemes.

Regional Director of Reserve Bank of India (RBI – Jammu) Chandrashekhar Azad was the Chief Guest at the event attended by General Manager & Divisional Head (Jammu) Ashok Gupta, DGM (RBI) Vibha Gupta, Bank’s Zonal Head (Jammu) Anita Nehru along with other senior officials from RBI and the Bank.

Lauding the Bank’s efforts in reaching underserved areas, Chandrashekhar Azad emphasised the importance of extending banking services to every corner of Jammu, Kashmir, and Ladakh.

He elaborated on the various financial protections provided to vulnerable groups under government social security schemes and urged greater awareness and participation to ensure maximum coverage.

Speaking on the occasion, he also highlighted the critical role of Re-KYC in ensuring uninterrupted banking services and urged customers to update their KYC documents on time. Advising the public on safe banking practices, he cautioned individuals to remain vigilant against digital fraud and to adopt secure methods while transacting.

While addressing the gathering, Bank’s Divisional Head (Jammu) Ashok Gupta said, “At J&K Bank, we are committed to empowering communities through financial literacy and inclusion. Our aim is to ensure that every household has access to formal banking channels and the benefits of government schemes.”

“Financial security and awareness are critical for strengthening households, and we remain dedicated to creating safe and informed banking experiences for our customers”, he added.

The camp also featured a creative and impactful play performed by the Bank’s team to promote financial literacy and responsible banking. An official from RBI shared valuable insights on financial inclusion schemes and their relevance to improving the socio-economic well-being of the region.

The event saw a significant turnout from the local community, with many residents registering for various government schemes and updating their account details on the spot.

The camp concluded with a vote of thanks by Zonal Head (Jammu), who expressed gratitude to the participants, RBI officials, and the Bank’s staff for their contribution in making the event a success.