J&K Bank drives youth entrepreneurship under Mission YUVA

Srinagar, Aug 23: Continuing its support for the UT Government’s Mission YUVA initiative, J&K Bank organised a series of ‘Login Day’ events across Jammu and Kashmir this week to empower young entrepreneurs and promote financial inclusion. Fresh sanction letters were handed to beneficiaries, connecting aspiring entrepreneurs with credit opportunities at the local level.

So far, the Bank has sanctioned 3,202 entrepreneurial cases and disbursed funds in 1,398 cases across the Union Territory, reflecting steady progress in nurturing youth-led enterprises.

One such event, titled ‘Roz e YUVA,’ was held in Pulwama and presided over by General Manager Syed Rais Maqbool, alongside Zonal Head Irfan Anjum, the District Employment & Counselling Officer, senior district administration representatives, and Bank officials. Dozens of fresh sanction letters were distributed to successful applicants.

“Mission YUVA is about more than financial access—it’s about building self-belief in our youth,” said GM Syed Rais Maqbool. “By linking them with formal banking, entrepreneurship support, and social security coverage, we are paving the way for their long-term empowerment.” He also emphasised the importance of enrolling beneficiaries into various social security schemes.

In Ramban, the District Level Implementation Committee (DLIC) celebrated Udyami YUVA Day, with Deputy Commissioner Mohammad Alyas and Bank GM Rajesh Gupta distributing sanction letters. The Deputy Commissioner lauded J&K Bank for ensuring the quick and effective delivery of employment programmes.

In Udhampur and Ganderbal, similar events saw General Managers Rakesh Magotra and Altaf Hussain Kira hand over sanction letters, interact with beneficiaries, and highlight ongoing support for youth entrepreneurship. “Each sanction handed over is a seed of opportunity with the potential for sustainable livelihoods,” said Kira.

In addition to credit support, beneficiaries were enrolled in various social security schemes, reinforcing the Bank’s commitment to advancing financial inclusion and strengthening the entrepreneurial ecosystem across Jammu and Kashmir.