J-K LG Sinha appeals tourists to visit 'crown jewel of India'

Srinagar, Sep 27: Lieutenant Governor Manoj Sinha on Saturday appealed to the people of the country to visit Jammu and Kashmir, saying the 'crown jewel of India' is a cherished year-round destination that offers breathtaking beauty and unmatched hospitality.

The LG's appeal comes on World Tourism Day amidst a bleak tourism season in J-K.

"On World Tourism Day, I invite you all to visit Jammu and Kashmir. Blessed with stunning landscapes, a rich cultural heritage & unmatched hospitality, the crown jewel of India is a cherished year-round destination, offering breathtaking beauty & spiritual experience," the LG said in a post on X.

Jammu and Kashmir is witnessing a sluggish tourism season in the aftermath of the April 22 Pahalgam terror attack, in which 26 people, mostly tourists, were killed.