IUST, CBC J&K join hands to boost Mission LiFE, welfare initiatives

Srinagar, Nov 17: The Islamic University of Science & Technology (IUST), Kashmir, and the Central Bureau of Communication (CBC), Jammu & Kashmir–Ladakh, have entered into a strategic partnership to enhance public awareness on Mission LiFE, science communication, and welfare initiatives.

The collaboration was formalised during a meeting between Vice Chancellor Prof. Shakeel Ahmad Ramshoo and CBC Director Ghulam Abbas on the IUST campus. Both sides stressed the need to integrate academic expertise with focused public communication to equip communities with reliable, science-based information.

Director Abbas said Mission LiFE—Lifestyle for Environment—requires active public participation supported by clear communication. He proposed organising a major Integrated Communication and Outreach Programme (ICOP) at IUST to engage students, faculty and nearby communities on environmental sustainability, scientific innovation and government welfare schemes.

Prof. Ramshoo welcomed the initiative, noting that partnerships between universities and communication agencies are essential to translate scientific ideas into social impact. He reaffirmed IUST’s support for CBC’s outreach activities across Jammu & Kashmir.

The CBC Director also discussed avenues for showcasing the university’s innovations under the “Lab to Household” initiative, saying the bureau would help publicise patents and technologies developed at IUST to maximise their societal reach.

Both institutions expressed confidence that the partnership will strengthen evidence-based public communication and help build informed and environmentally responsible communities.