Internet platforms must curb deepfakes: Minister

New Delhi, July 25: In a bid to ensure safe and trusted artificial intelligence (AI), the Central government has once again made it clear to the social media intermediaries and platforms to act on prohibited misinformation, patently false information and deepfakes under the IT Rules, 2021.

Minister of State for Electronics and IT, Jitin Prasada, said that the government is cognisant of the need to create guardrails to ensure that AI is safe and trusted.

Accordingly, the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 (IT Rules, 2021) were subsequently amended.

The IT Rules, 2021 cast specific legal obligations on intermediaries, including social media intermediaries and platforms, to ensure their accountability towards a safe and trusted Internet.