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Govt sells India as a 365-day tourist destination at IMEX Frankfurt

02:52 AM May 15, 2024 IST | IANS
govt sells india as a 365 day tourist destination at imex frankfurt
India is using the two-day event to showcasing its potential. Photo: X/@Travel2latam_po
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New Delhi, May 14: The Union Ministry of Tourism is participating in IMEX, Frankfurt from 14th-16th May 2024 to showcase India as a leading MICE (meetings, incentives, conferences and exhibitions tourism) destination to the global market.

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IMEX is a hub for the global events industry, which offers a valuable and lucrative opportunity for professionals to enhance businesses and gain invaluable insights.

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The Ministry has identified MICE as a niche sector to address the issue of seasonality and showcase India as a 365-day destination.

In line with this effort, the Ministry has introduced ‘Meet in India’ as a specialised sub-brand within the ‘Incredible India’ campaign. This sub-brand aims to enhance promotional initiatives, showcasing India as an appealing MICE destination equipped with top-tier connectivity, cutting-edge infrastructure, a vibrant knowledge hub, and a plethora of distinctive tourist attractions.

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During India’s G20 Presidency, over 200 meetings were convened in 56 cities nationwide, resulting in increased tourism both domestically and internationally.

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This platform effectively spotlighted India’s robust MICE infrastructure and its rich cultural and natural heritage on a global scale.

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Following this momentum, the Ministry of Tourism is working to position India as a premier global hub for MICE activities.

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Huge progress has been made in internal connectivity by air and roads, ease of travelling within the country and opening up new infrastructural facilities for organising conferences and conventions as a result of which India is poised to be a leading destination.

India is positioned at the 9th rank in the ICCA (International Congress and Convention Association) ranking of countries in the Asia Pacific region, in 2022.

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