Govt initiating measures to make J&K a world-famous tourist destination: Chief Secy

Jammu, Mar 1: In a meeting today called to take a peek into the renewed tourism development plan by the Chief Secretary, Atal Dulloo, several new innovative steps were highlighted by the concerned department to make J&K the most popular tourist destination in the country.

Commissioner Secretary Tourism, Yasha Mudgal elucidated several aspects of this strategy under development for the cognisance of the Chief Secretary.

During this meeting it was made out that the Department is in the process of working out different progressive concepts for a substantial increase in footfall to our tourist destinations and making J&K the hub of tourism all over the country.

Among several other initiatives, the department is contemplating taking up projects in Public-Private Partnership (PPP) mode in both divisions to increase tourist footfall to such locations besides adding a variety of activities to perform there.

It has also decided to conduct a 3-day conference inviting high-profile domain experts in areas including Administration, Hospitality, Tourism Academia, eco Tourism, IT, Travel Trade Associations, Film and Industrial sectors.