Google says reviewing CCI orders over alleged AdTech market dominance

New Delhi, Aug 3: Google on Sunday said it is reviewing the Competition Commission of India (CCI) orders into its conduct in the online display advertising market.

The trade regulator ordered a thorough probe over a complaint filed by the Alliance of Digital India Foundation (ADIF). The CCI said it has decided to club the complaint with ongoing investigations in similar cases and directed the Director General (DG) to carry out a consolidated probe into Google's conduct in the AdTech ecosystem.

In a separate order, the CCI dismissed a complaint filed by ADIF against Google, concluding that the allegations raised were already examined and settled in previous cases. The regulator said it is not convinced by the reasons stated by ADIF for distinguishing its allegations from the issues examined in previous orders passed by the regulator.

"We are reviewing the CCI’s orders. We welcome the CCI’s decision to dismiss one part of the complaint,” a Google spokesperson said in a statement.

“We remain confident that our ongoing work with the CCI will affirm that Google's advertising practices have consistently benefited advertisers, publishers, and users, and are fully compliant with competition law,” the company added.